Tapping hidden emotion to achieve next-level communication insights.
Emotions are central to human decision making.
Self-reporting and similar EXPLICIT MEASURES supply meaningful information—but introduce conscious, post-rationalized (biased) filters that contaminate the research.
Biometrics, EEG, and other IMPLICIT MEASURES provide useful insights—but their results can be difficult to interpret and studies can be time-consuming and costly to deploy.
Implicit EMOTIONAL DETECTION has a short, but well-defined, window of opportunity to bypass conscious biases and uncover clues for influencing decisions.
EMOCEAN's implicit testing goes beyond existing techniques, allowing direct access to emotional and motivational states that are the proven drivers of decisions.
Understanding emotions propels business success.
EMOCEAN reveals specific emotional dimensions associated with audience touchpoints and experiences, as well as their intensity.
There is a trove of information hiding below the surface; mine it with EMOCEAN.
A fast, affordable, and reliable research solution for detecting specific, implicit emotions that shape decisions and behaviors.
An applied neuroscience technique that reveals subconscious emotional insights before the conscious mind can alter reactions.
A System 1 technique based on a proven psychological testing paradigm designed to access the emotional brain.
Emotions are more accessible than ever with EMOCEAN.
Check out EMOCEAN in action!
Explore more EMOCEAN news, case studies, talks, and publications.
“emOcean is the best way to get at identifying consumer feelings about a brand and its competitors from a non-conscious place of experience, impressions, and emotions. It works like a charm, especially with those who may not be in touch with—or like to talk about—their feelings, such as teenage boys, "Hipsters," and professionals. Sometimes consumers don't know how they feel or want to provide the "right" answer. emOcean enables people to go right to their feelings without editing or resistance and enriches our learning about brands, advertising, packaging, and politics—easily, online.”
— Elissa Moses (CEO, BrainGroup Global)