Tapping hidden emotion to achieve next-level communication insights.

Dive Deeper

As marketers and brand engineers, the most valuable insights informing our work are those hidden far below the surface. Understanding and, ultimately, communicating with our target audiences requires being able to both access and interpret complicated internal processes. EMOCEAN is a powerful tool that enables us to probe these deep emotional states and motivations to inform critical marketing decisions and successful communications.

Emotions are central to human decision making.

How do we harness emotional experiences in order to maximize brand positioning or consumer engagement? Current practices rely upon explicit and implicit measures, but (even together) these techniques do not tell the full story.

TIP OF THE ICEBERG

Self-reporting and similar EXPLICIT MEASURES supply meaningful information—but introduce conscious, post-rationalized (biased) filters that contaminate the research.

SIZING UP THE PROBLEM

Biometrics, EEG, and other IMPLICIT MEASURES provide useful insights—but their results can be difficult to interpret and studies can be time-consuming and costly to deploy.

PROBING THE DEPTHS

Implicit EMOTIONAL DETECTION has a short, but well-defined, window of opportunity to bypass conscious biases and uncover clues for influencing decisions.

SUBSURFACE TESTING

EMOCEAN's implicit testing goes beyond existing techniques, allowing direct access to emotional and motivational states that are the proven drivers of decisions.

Understanding emotions propels business success.

Evaluating emotional experiences throughout the customer journey enables businesses to create a foundation and strategy for how their audience interacts with and feels about their brand or product from start to finish.

TOUCHPOINTSDiscover keys to unlocking touchpoint engagement. — TOUCHPOINTS
Discover keys to unlocking touchpoint engagement.

BRAND AFFINITY

Strengthen consumer connections to brands.

SEGMENTATIONSpeak to specific emotional and motivational profiles. — SEGMENTATION
Speak to specific emotional and motivational profiles.

BRAND POSITIONING

Build emotionally distinct brand equities.

MESSAGINGDeliver a more potent emotional story to consumers. — MESSAGING
Deliver a more potent emotional story to consumers.

EXPERIENCETrack emotional impact along the consumer journey. — EXPERIENCE
Track emotional impact along the consumer journey.

Using a proprietary algorithm and an expansive pictorial database—statistically validated to map to emotional and motivational states—EMOCEAN assesses 32 core emotional mind-states. This specificity of identified emotional states allows for more precise insights into audience reactions.

EMOCEAN reveals specific emotional dimensions associated with audience touchpoints and experiences, as well as their intensity.

There is a trove of information hiding below the surface; mine it with EMOCEAN.

A fast, affordable, and reliable research solution for detecting specific, implicit emotions that shape decisions and behaviors.
An applied neuroscience technique that reveals subconscious emotional insights before the conscious mind can alter reactions.
A System 1 technique based on a proven psychological testing paradigm designed to access the emotional brain.